Element #10

The “P.S.” is one of the most important parts of a sales letter. Apart from the headline, it is read more often than any other part of your sales copy!

Use a “P.S.” field to re-state your offer one last time (and remind the reader of the major benefit of your offering).

Encourage the reader to ‘order’ or ‘enquire’ immediately.

Sometimes you might even wish to add another key benefit here, as a ‘surprise’ for your reader. These small and meaningful portions of text are often heavyweights in that last-minute decision-making process. As they are easy to tune and test, you’ll soon be discovering exactly what works with your customers– what pushes their buttons. So monitor your results!