You've probably heard how important it is to include your businesses major key words on your homepage, but what you might not know is that Google looks at a lot more than just the text on the page. By using key words in your image file names, you can help you website rank higher in Google for those important key word terms.

Chances are your images are named something like "X20110105%homepage%product%1" - you can double check this by right clicking on the image and choosing properties. The problem with names like these is they give no indication to search engines about what the image is actually of. Instead, change the name to include key words e.g. if the picture is of a MacBook Pro, change the name to apple_macbook_pro_white. This way search engines will have more indication as to what is on the page and will therefore rank your page higher.