There are many other online advertising opportunities, besides Google Adwords, for you to tap-into, for driving visitors to your website. Think about the following areas:
 

Specialty Search Engines

Specialty search engines focus themselves on specific niche areas. They can be an excellent source of targeted website traffic. Some examples are:

• Shopping

  -  Yahoo Shopping (http://shopping.yahoo.com)

  -  BizRate (www.bizrate.com)

  -  PriceGrabber (www.pricegrabber.com)

  -  PriceSpy (www.pricespy.co.nz)

• Local Search

  -  SearchNZ (www.searchnz.co.nz)

  -  NZS (www.nzs.com)

Top Ranking Websites

Find websites that are ranking highly for the keywords that you are targeting, and are not in competition with you. You may be able to approach these website owners to see if they offer Pay-Per-Impression, Pay-Per-Click, or Pay-Per-Acquisition advertising opportunities.

Commercial Directories

We have already covered some of the free directories earlier; but there are a number of major online commercial, local directories that receive substantial traffic. They are:

• Yellow Pages (www.yellowpages.co.nz)

• UBD (www.ubd.co.nz)

• Iris (www.iris.co.nz)

Each of these commercial directories charges a fee to have your company listed as part of their directory.

Yellow Pages

The online Yellow Pages (www.yellowpages.co.nz) offer you a number of different listings to complement your basic online and paper-based Yellow Pages directory listings:

• Website Link

    $20+GST p/month

    $15+GST p/month – Priority 1 Upgrade.

• Shop Site Link

    $25+GST p/month

    $15+GST p/month – Priority 1 Upgrade.

The Yellow Pages also offers banner advertising on a Pay-Per-Impression model. Talk to your local Yellow Pages representative to discuss their options.

UBD

UBD is one of New Zealand’s largest and most popular business directories. There is both a print based and online version of the directory. Both versions allow you to list your website address and the online version also links directly through to your website.

There are three basic options for listing on the UBD website.

• Basic Listing – (Company name, address, phone, fax, e-mail, website) - $465 + GST per annum

• Logo Listing – (Company name, address, phone, fax, email, website, company logo) - $635 + GST per annum

• Logo & Text Listing – (Company name, address, phone, fax, email, website, company logo, 40 words of text) - $885 + GST per annum

UBD also has more advanced advertising options. Talk to your local UBD representative to discuss further options.

Iris

Iris is a directory for consumers. The Iris directory is run by UBD. 

There are three basic options for listing on the Iris website.

• Basic Listing – (Company name, address, phone, fax, e-mail, website) - $285 + GST per annum

• Logo Listing – (Company name, address, phone, fax, email, website, company logo) - $365 + GST per annum

• Logo & Text Listing – (Company name, address, phone, fax, email, website, company logo 40 words of text) - $485 + GST per annum

Iris also has more advanced advertising options. Talk to your local UBD representative to discuss further options for advertising on Iris.