Using your keyword research and feedback from customers, determine further themes or topics that you could target with your optimisation efforts. Create web pages around certain themes and topics to target specific areas. For example a website selling meat may determine that many website users are searching for recipes. It makes sense to publish many pages of quality recipes. This not only provides great information for potential and existing customers but is likely to generate more traffic from the search engines.

When our customers ask us questions about websites in general we research, write and publish articles around each of these questions. This not only answers our customer’s questions and also saves time in answering that question in future, but it also provides a quality resource that users will send on to their friends and will rank well in the search engines.