The most important aspects of a product or service listing page, are the headlines for each of the items. Every product/service listed should have a headline and an opening hook, designed to get your reader to click on the item to find out more.

It is very easy to skip this part. Don’t!

The copy on your website is one of the single biggest influencers on your website results. Do not skip the sales copy for your product listing and product description pages; if you do, you’ll regret it.

Your product descriptions should be mini-versions of what you would write if you were writing full sales copy for a product or service.

The most important elements for product description pages are:

• Headline

• Opening hook

• Overview of benefits

• Closing the sale

Remember the exact same principles apply here as the ones used when writing long sales copy.