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Dion Roosenbrand started NZ Muscle while he was at university in 2006. In the early days, NZ Muscle was run from his garage, but he quickly identified a gap in the market, and the business grew from there. Spirited along by his passion for the gym and keeping active, his focus has always been on providing customers with the means to reach their fitness goals.
NZ Muscle supplies supplements to a wide range of customers; from body builders, to people just starting out at the gym. They are widely known across New Zealand because of their excellent customer service, and competitive deals.
THE CHALLENGE
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THE STRATEGY
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#1 PROMOTING KEY BENEFITS ONLINENZ Muscle had a great understanding of what it was their customers were after; customer service and competitive offerings. From there it was a discussion around how they could promote these key benefits to their customers. Email marketing is a great tool for a variety of reasons; it not only keeps communication pathways open between you and your customer, but it also allows you to update your customers with your new offers, and goings-on. Having a clear conversion pathway is critical to creating a successful email campaign; having obvious buttons or clear directive on how a customer can take advantage of your offer is essential. 
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#2 CUSTOMER FOCUSED REDESIGNBecause their product was largely a consumable, it was important that customers would return when they needed more supplements. A great way to encourage this was to provide customers with a buying experience that they would enjoy. Zeald redesigned the website with NZ Muscle's customers in mind, creating a 'hardcore' look. 
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THE RESULTS
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THE NZ MUSCLE WEBSITE ACCOUNTS FOR HALF THEIR TOTAL SALES|
* The samples used in this case study are for illustration only. We do not accept any liability for the information provided on this page or for the consequences of any actions taken on the basis of the information provided. Each case study sample is unique and the website in the case study sample may have been customised or may have been optimised by the purchase of product options. |
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About ZealdZeald was formed in 2001 by three young guys from the small New Zealand town of Mangawhai Heads. Now, Zeald is the largest website design and digital marketing agency in New Zealand and has recently made moves into Australia. This is the Zeald story … 
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